Creative Brief Example

In my PR 348 class, I wrote a creative brief for a News Release assignment about the Austin Independent School District incorporating a new program in the schools.

Project Background:

The news release should focus on the innovative aspects of the "Futures Initiative" program, highlighting how it prepares students for future challenges by incorporating technology and new teaching methodologies into the curriculum. Emphasize the transformative impact this initiative is expected to have on students’ educational experiences and future opportunities.

Theme:

• The importance of letting the audience know about AISD's new technology advancement.

• What they're doing to make the program better

• Next steps

Target Audience: 

The primary audience for this news release includes educational reporters, local community members, current and prospective students and their families, as well as staff within the Austin Independent School District.

Objective(s) - (what are you trying to achieve):

• The initiative seeks to transform how students learn by fostering technological proficiency and encouraging innovation, creativity, and critical thinking.

Tone:

News breaking and informative

Medium/Channel (where will the deliverable be disseminated?):

• When: Program will begin with the start of the academic year August 2024 (this means you need to send it to the media with enough lead time as you will need to label your press release: FOR IMMEDIATE RELEASE)

• Where: Across all Austin Independent School District schools

• Why: To foster technological proficiency and innovation among students

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Mandatory Elements (what elements are required to be included?):

-Company logo, address, and attention-grabbing headline and first line

-Adding companies mission 

Sources used:

-AUSTIN ISD Website

https://www.austinisd.org/